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September 7, 2016

The use of Emojis in marketing – what should and shouldn’t we be doing

With Social Media always on the move, it’s important that you try and keep up-to-date with everything that’s happening. One aspect that has been around for a long time are Emojis.

Love them or loathe them, they are everywhere. Whether it’s your clients on Facebook using them, or your kids trying to teach you what they mean – you just cannot escape them! It’s all well and good using Emojis in a casual way, but should you be using them in business? Here are the do’s and don’ts of using the yellow creatures in marketing!

Things to consider:

When you’re deciding whether or not to use Emojis in business, the main thing you have to think about is your audience. You need to decide whether your main clients or customers would feel comfortable with you using smileys. On this note: you need to remember about future clients you may want to work with in the future – would they be happy seeing Emojis pasted across your profile or website?

Another thing to have a think about is how you would use the Emojis. It is really key to only use them in context and to not overuse them. Think about your brand and what you are trying to portray. At the end of day, you are running a business and if you want people to spend their hard-earned cash, overuse of Emojis could be the wrong way to go about it!

Positives of using Emojis:

Emojis have been known to be great for a brand uplift, so if you find yourself in a dip after summer, Emojis could really help. They are great for injecting personality and humour and they will always attract a younger audience. This is definitely something to consider if you’re wanting to grab people’s attention!

Emojis were designed for people to use to make conversation clearer and as businesspeople, we want our message to be as crystal clear as possible. Using the relevant emojis (and not overusing them) could be the key to success if you’re struggling to get your brand ideas out there.

Emojis can be great if you use them in the correct way. They have been known to help lots of businesses and they can create a fun and creative environment for your customers. Use accordingly and remember to think about your target audience and what they would appreciate. Give them a go, you never know what good they might bring!

Author: Clare Leedale

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