We may only be a couple of months in to 2017, but in the fast paced world of social media, trends are already taking hold. Keeping up with new developments and strategies is what gives social media users an edge. So here are the top industry trends that are already shaping 2017:
7 out of 8 messages to brands are ignored on social media. This hurts brand’s images and loses customers. It’s important that these messages get addressed, as the response from companies to their customers is what builds brand authenticity. Replying manually to a flood of easily addressed questions can be time consuming and a waste of valuable digital time. Adding a chatbot service to your accounts adds another channel and method to reach your audience. Scripted chatbots mimic a conversation with a customer in tones and speech that reflects your brand’s identity. Chatbots are quickly and cheaply built making them the perfect addition to your marketing strategy for 2017.
2. Mobile First
In 2016, mobile traffic overtook desktop traffic, which isn’t surprising as smart phones become more and more ingrained into our daily lives. With this in mind, companies are now designing for mobile users first, desktop users second, meaning graphic designs and texts will be seen on your phone screen first and foremost. Companies are now removing content and features that require flash support from their sites so that mobile users have an easier time navigating from their phones. Responsive design will take centre stage for mobile layout designs and companies will shift viewpoints to mobile first.
3. Influencer marketing
Everyone is talking about it, but no one really know what it means. Let’s just say it will drive a lot of business in 2017. In laymen’s terms, influencer marketing focuses on using key leaders to drive your brand’s message to the larger market (i.e. using a blogger to post images of your watches to their 24k Instagram following). Not understanding the hype? A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising. Millennials and Generation Z are wary of paid advertising, shying away from anything with a “salesman vibe”. Influencer marketing is native advertising and comes across as peer-reviewed, adding authenticity to the product or brand.